Friday, April 06, 2007

Italy a hot destination

The United Kingdom and France each gets more tourists from the U.S. than Italy does, according to Commerce Department statistics. Nonetheless, many travel experts say Italy is the country American travelers are most interested in learning about.

"Italy with a capital I, that's where the action is," said Mike Weingart, a Carlson Wagonlit travel agent in Houston.

AAA Travel booked more trips to Italy this year than any other destination in Western Europe, with a 9 percent growth over last year and a whopping 34 percent of all AAA bookings to the region.

"One of the top questions we have been getting is, 'Where in Italy do I go?"' said Frommer, who hosts a radio show with her father Arthur. "It seems to be very popular among first-time visitors."

Fodor's has just come out with a new guide called "Essential Italy: Rome, Florence, Venice & The Top Spots In Between." "The inspiration for the book came from just looking at our Web site and the reader comment boards," said "Essential Italy" editor Matthew Lombardi. "There were all these little headers saying, 'Rome, Florence, Venice, help me plan my itinerary."'

Americans are "more savvy now about the pleasures of contemporary Italian culture," Lombardi added. "They can go and see the Pantheon, but they also realize that great Italian food is not spaghetti and meatballs." They want to sample regional identities, cuisine and villages in places like Tuscany and Umbria.

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